What is a proof?
Proofing is a vital aspect of the design process, that is often under estimated and overlooked.
The proofing process gives you chance to check that the design is correct, and free from errors. Despite the designers best efforts, mistakes can and do happen. Whilst you can likely recall your email or phone number on demand, the designer doesn’t have that luxury.
What is a quick alteration on screen in the studio is often quicker and cheaper than trying to correct it post production. A simple typo can result in a full reprint, or cause some red faces.
Do not under estimate the importance of your proof, whilst ensuring you’re happy with the aesthetics of the design, it’s also important that you ensure all the content is accurate and correct.
We play fair – Header photo credit goes to: Markus Spiske